{"id":12692,"date":"2025-12-09T11:06:47","date_gmt":"2025-12-09T10:06:47","guid":{"rendered":"https:\/\/www.norli.se\/?page_id=12692"},"modified":"2026-02-12T14:56:55","modified_gmt":"2026-02-12T13:56:55","slug":"branschdata","status":"publish","type":"page","link":"https:\/\/www.norli.se\/en\/branschdata\/","title":{"rendered":"Branschdata"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"12692\" class=\"elementor elementor-12692\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb5b88 e-flex e-con-boxed e-con e-parent\" data-id=\"cbb5b88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-971974e e-con-full e-flex e-con e-child\" data-id=\"971974e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c977d elementor-widget elementor-widget-text-editor\" data-id=\"b5c977d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. The purpose of this page<\/strong><\/p>\n<p>P\u00e5 sidan <em>On the page \u201cProfessional hosting generates higher revenue\u201d, we present three typical effects of letting a professional operator manage your Airbnb rental:<\/em> visar vi tre typiska effekter av att l\u00e5ta en professionell akt\u00f6r sk\u00f6ta uthyrningen via Airbnb:<\/p>\n<ul>\n<li><strong>10\u201315% higher price per night<\/strong><\/li>\n<li><strong>10\u201325% more booked nights<\/strong><\/li>\n<li><strong>up to 30% higher total revenue<\/strong><\/li>\n<\/ul>\n<p><br>These figures are <strong>not a promise for your specific property<\/strong>, but illustrative ranges based on industry data on how professional hosts and Superhosts perform compared to the average, and how dynamic pricing affects price, occupancy and total revenue.<\/p>\n<p>The purpose of this page is to show <strong>which sources we rely on<\/strong> and <strong>how we have reasoned<\/strong> when selecting these ranges.<\/p>\n<p><strong>2. Sources we rely on<\/strong><\/p>\n<p>We primarily base our assumptions on three types of sources:<\/p>\n<ul>\n<li><strong>Airbnb \u2013 data on Superhosts and host performance<\/strong><\/li>\n<li><strong>Market data from AirDNA, Transparent and others<\/strong><\/li>\n<li><strong>Studies and articles on dynamic pricing<\/strong><\/li>\n<\/ul>\n<p><strong><br>2.1 Airbnb \u2013 data on Superhosts<\/strong><\/p>\n<p>Airbnb continuously publishes data on how different types of hosts perform. In a review of over one million Superhosts, Airbnb describes that Superhosts on average achieve significantly higher revenue, faster response times and fewer cancellations than other hosts.<\/p>\n<p>Examples of sources:<\/p>\n<ul>\n<li><a href=\"https:\/\/news.airbnb.com\/over-1-million-superhosts-worldwide\/\" target=\"_blank\" rel=\"noopener\">Airbnb Newsroom \u2013 Over 1 Million Superhosts Worldwide<br><\/a><\/li>\n<li><a href=\"https:\/\/www.airbnb.com\/help\/article\/829\" target=\"_blank\" rel=\"noopener\">Airbnb Help Center \u2013 What is Superhost?<br><\/a><\/li>\n<li><a href=\"https:\/\/news.airbnb.com\/airbnb-superhost-status\/\" target=\"_blank\" rel=\"noopener\">Airbnb Newsroom \u2013 Airbnb Superhost Status<br><\/a><\/li>\n<\/ul>\n<p><br>In summary, these reviews show that the quality of hosting has a substantial impact on revenue, and that Superhosts clearly outperform the average.<\/p>\n<p><strong>2.2 Market data from AirDNA and Transparent<\/strong><\/p>\n<p>AirDNA and Transparent collect booking data from millions of short-term rentals globally. They show, among other things, average daily rate (ADR), occupancy and revenue per property in different areas \u2014 and how professionally managed properties perform compared to private hosts.<\/p>\n<p>Examples of sources:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.airdna.co\/blog\" target=\"_blank\" rel=\"noopener\">AirDNA \u2013 Research &amp; Blog (market data on ADR, occupancy and revenue)<br><\/a><\/li>\n<li><a href=\"https:\/\/www.airdna.co\/property-manager\" target=\"_blank\" rel=\"noopener\">AirDNA \u2013 Tools for Professional Property Managers<br><\/a><\/li>\n<li><a href=\"https:\/\/seetransparent.com\/blog\" target=\"_blank\" rel=\"noopener\">Transparent \u2013 Vacation Rental Data &amp; Trends<br><\/a><\/li>\n<li><a href=\"https:\/\/seetransparent.com\/insights\/\" target=\"_blank\" rel=\"noopener\">Transparent Insights \u2013 Benchmarking ADR, occupancy &amp; revenue<br><\/a><\/li>\n<\/ul>\n<p><br>Across these reports, a clear pattern emerges: <strong>top-performing, professionally managed properties<\/strong> achieve higher than average results both in price per night and occupancy.<\/p>\n<p><strong>2.3 Studies on dynamic pricing<\/strong><\/p>\n<p>For short-term rentals, pricing plays a major role. Several academic articles and industry reports show that data-driven, dynamic pricing often results in a clear percentage increase in revenue compared to static or infrequently updated prices.<\/p>\n<p>Examples of sources:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167268118300361\" target=\"_blank\" rel=\"noopener\">Dynamic pricing in Airbnb: Theory and evidence<br><\/a><\/li>\n<li><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IJCHM-09-2016-0540\/full\/html\" target=\"_blank\" rel=\"noopener\">Use of dynamic pricing strategies by Airbnb hosts<br><\/a><\/li>\n<li><a href=\"https:\/\/keyone.at\/en\/dynamic-pricing-for-vacation-rentals\/\" target=\"_blank\" rel=\"noopener\">KeyOne \u2013 Dynamic pricing for vacation rentals (overview)<br><\/a><\/li>\n<\/ul>\n<p><br>Overall, more active and data-driven pricing tends to increase both occupancy and total revenue.<\/p>\n<p><strong>3. How we determine our ranges<\/strong><\/p>\n<p>Below we explain how we have reasoned around the three ranges used in our communication.<\/p>\n<p><strong>3.1 10\u201315% higher price per night<\/strong><\/p>\n<p>Professional listings with high-quality photos, better descriptions, clear information and active price optimisation often perform 10\u201330% above the area\u2019s average nightly rate in several studies.<\/p>\n<p>We choose the range <strong>10\u201315%<\/strong> as a <strong>conservative midpoint<\/strong>, as we prefer to underestimate rather than overstate the effect.<\/p>\n<p><strong>3.2 10\u201325% more booked nights<\/strong><\/p>\n<p>Fast response times, clear communication, strong reviews and dynamic pricing help fill the calendar more effectively. For properties that are currently rented out more sporadically, we estimate that <strong>10\u201325% higher occupancy<\/strong> is a reasonable and cautious assumption when the rental is managed more professionally.<\/p>\n<p><strong>3.3 Up to 30% higher total revenue<\/strong><\/p>\n<p>When both the price per night and the number of booked nights increase, the effect multiplies.<\/p>\n<p>A simplified illustration:<\/p>\n<ul>\n<li>10% higher price and 10% more nights result in approximately 21% higher revenue.<\/li>\n<li>15% higher price and 25% more nights result in approximately 44% higher revenue.<\/li>\n<\/ul>\n<p><br>Therefore, we use <strong>up to 30% higher total revenue<\/strong> as a <strong>conservative benchmark<\/strong> when price, occupancy and guest experience are optimised simultaneously.<\/p>\n<p><strong>4. Important limitations<\/strong><\/p>\n<p>The result for your specific property always depends on location, standard, seasonality, rental period length and applicable regulations (e.g. maximum number of rental days).<\/p>\n<ul>\n<li>The figures should therefore be seen as an <strong>illustration of potential<\/strong>, not a guarantee.<\/li>\n<li>All examples assume normal market conditions \u2014 significant changes in demand may affect results both positively and negatively.<\/li>\n<\/ul>\n<p><br>When we assess your property, we always base it on address, area, size, standard, possible rental period and comparable listings \u2014 and prepare an <strong>individual calculation.<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>1. Syftet med den h\u00e4r sidan P\u00e5 sidan \u201dProfessionell uthyrning ger h\u00f6gre int\u00e4kt\u201d visar vi tre typiska effekter av att l\u00e5ta en professionell akt\u00f6r sk\u00f6ta uthyrningen via Airbnb: 10\u201315% h\u00f6gre pris per natt 10\u201325% fler bokade n\u00e4tter upp till 30% h\u00f6gre total int\u00e4kt Siffrorna \u00e4r inte ett l\u00f6fte f\u00f6r just din bostad, utan illustrativa intervall [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12692","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.norli.se\/en\/wp-json\/wp\/v2\/pages\/12692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.norli.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.norli.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.norli.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.norli.se\/en\/wp-json\/wp\/v2\/comments?post=12692"}],"version-history":[{"count":52,"href":"https:\/\/www.norli.se\/en\/wp-json\/wp\/v2\/pages\/12692\/revisions"}],"predecessor-version":[{"id":28459,"href":"https:\/\/www.norli.se\/en\/wp-json\/wp\/v2\/pages\/12692\/revisions\/28459"}],"wp:attachment":[{"href":"https:\/\/www.norli.se\/en\/wp-json\/wp\/v2\/media?parent=12692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}